The EqualOcean 2025 GlobalizationGlocal Series has been released!
On September 19, 2025, the "2025 Globalization Forum" (GGF2025), hosted by EqualOcean, kicked off in Shenzhen. During the forum, EqualOcean released a series of "2025 Globalization" rankings , paying tribute to the leading companies and institutions that have made remarkable breakthroughs in globalization over the past year.
The "EqualOcean 2025 Globalization Series List" focuses on the top 50 emerging Chinese global brands, the top 50 global brand service providers, and the top 20 global investment institutions.
In July 2025, EqualOcean, a think tank on overseas globalization, launched the selection of the "2025 Overseas Globalization List", and received active applications and recommendations from more than 500 companies/institutions. After two months of preliminary selection, re-selection and final evaluation, 120 companies/institutions were finally selected for the list.
01 EqualOcean 2025 China's Top 50 Emerging Global Brands List
The companies on the EqualOcean 2025 China's Top 50 Emerging Global Brands list include: Jike Technology, Yulu Qianxing Biotechnology, zdeer Zuodian, Yuanqi Forest, Gauth, Hibobi, Momenta, Weilego, Urtopia, Tantu Intelligence, Huazhixiao, Jimi Bio, Ouklin, Qibo Technology, Resai Intelligence, Xingmai Innovation, Zhicheng Power, Micron 3D, Sijiu Technology, Tuozhu Technology, Renjie Intelligence, Shi Technology, Kuma Technology, Zhongqing Robotics, Haihuan Technology, Quanxuan Technology, PolyBuzz, Aishi Technology, Deep Quest, Cutout Pro, Jingying Technology, Daile Technology, Yuanxiang, Xinyanyi Code, Lianchong Intelligence, Kaye Technology, Speed Realm, DREO, Ruimo Environmental Protection, VIVAIA, Quanliang Quansu, Cider, Smog, Shanji Technology, Thunderbird Innovation, Yingmu Technology, Nothing, Zhengtuo, Jiuzhou Culture, and Game Science.
These brands exhibit distinct industry and regional characteristics in the global market: a higher proportion of hardware and hard technology, with mechanical equipment, computers and household appliances at the forefront, and AI native and smart hardware showing stronger cross-regional competitiveness ; at the same time, consumer DTC brands achieve global reach through content storytelling and community operations in light asset tracks such as beauty and apparel.
From the perspective of regional distribution, the layout presents a three-pole structure of "Europe and the United States - East Asia - Middle East" . Europe and the United States, as major developed markets, are the primary destinations for most companies. Southeast Asia and Japan and South Korea serve as efficiency verification and localization hubs. The Middle East market is accelerating its rise in the fields of new energy and AI, and is gradually extending to Latin America and Australia and New Zealand, reflecting the trend from breakthroughs in a single market to coordinated expansion in multiple regions.
02 EqualOcean 2025 Top 50 Global Brand Service Providers
Companies included in EqualOcean's 2025 Top 50 Global Brand Service Providers include: Ries Category Innovation Strategy Consulting, Zhuohao, Zhonghe Cloud Technology's brand HiWork, Daopu Ruishen Group, YCloud, Stripe, Checkout, Guangziyi, Huawei Cloud, Jinyuan Group's brand Jinyou GEO, Yande International, SenseTime, Eurotax Express, 4PX Express, Yuntu Logistics, Xmars, Kingdee, Yidiantianxia, Feishu Shennuo, Feishu, Fanruan, UFIDA, Renrui Group, Yingke Law Firm, King & Wood Mallesons, East & Concord Law Firm, eSignPro, Lingxing, Aifeilijia, Ruwensi, Chuangbo Translation, Jiali Chuang Group, MSL PR, Ruder Finn, Dentsu PR, AfterShip, China Merchants Bank, NEXX, Indiegogo, Kickstarter, Amazon AWS, LinkedIn, Ant International, and SAP. Emarsys, iFlytek Simultaneous Interpretation, Xiaoying Technology, China Construction Bank, Standard Chartered Bank, NXCloud, and Fazheng Group.
These companies comprehensively demonstrate the systematic upgrade of China's global ecosystem. They cover payment, logistics, cloud services, legal services, human resources, public relations, and other aspects . Rather than focusing on a single breakthrough, they are gradually building a complete "global infrastructure network." This means that global service providers are becoming the operating system for Chinese companies to "go global," not only lowering the barrier to entry for overseas ventures but also playing a key role in supporting large-scale expansion and long-term operations.
Of particular note, digitalization (SaaS/cloud/ERP), finance and taxation, and payments—combined, they account for nearly 40% of the total, becoming the core and most fundamental support. Payments address the question of whether transactions can be conducted, finance and taxation address compliance, and digitalization addresses the question of whether companies can scale. Together, these efforts are driving the path of global expansion from short-term trials to long-term sustainability. Beyond these three categories, professional services such as legal, human resources, marketing, public relations, finance, and translation are also rapidly emerging. While smaller than infrastructure, their value is shifting from behind-the-scenes support to a foundational moat, determining whether Chinese companies can truly establish themselves in local markets.
03 EqualOcean 2025 Top 20 Global Investment Institutions
The companies on the EqualOcean 2025 Top 20 Global Investment Institutions list include: Jiuhe Venture Capital, GGV, Hillhouse Capital, Banyan Capital, Sequoia China, IDG Capital, Huaying Partners, Shunwei Capital, 5Y Capital, Fosun Ruizheng, Blue Lake Capital, Yida Capital, Genesis Partners, Yuanjing Capital, Jiayu Capital, Venturous Group, Fengrui Capital, Jiacheng Capital, Lenovo Capital, and Zero One Ventures.
These investment institutions are demonstrating a new trend in their global deployment: global allocations are becoming more "front-loaded and portfolio-based." Leading RMB and USD funds are deploying across Southeast Asia, the Middle East, Europe, and the US . Through cross-currency and cross-jurisdictional combinations of fund-of-funds and direct investments, they support Chinese companies in simultaneously establishing R&D, production capacity, and channels overseas. At the same time, the weighting of hard technology and AIGC sectors has increased significantly. Focusing on AI foundational models, AIGC tools, smart hardware and robotics, DTC, and new energy peripherals, a "Chinese supply chain and overseas branding" strategy has gradually taken shape, emphasizing engineering efficiency and global reusability.
Against the backdrop of global interest rate and trade uncertainties, institutions have also demonstrated a stronger awareness of risk hedging and long-term returns, preferring projects with healthy cash flow, stable gross profit margins, compliance and replicability, and diversifying risks in a single region through joint partnerships, co-investments/follow-up investments.
04 Conclusion
The release of the "EqualOcean 2025 Globalization" series is both a recognition of the outstanding performance and industry influence of the listed companies and institutions in the globalization arena and a profound appreciation for their driving industry development amidst the tide of globalization. We hope that this list will help Chinese companies achieve continuous breakthroughs and even greater success in their globalization journey.
Congratulations again to all the companies and organizations on the list! 2025 marks a critical turning point for Chinese companies going global as they embrace the golden decade of globalization. These companies and organizations on the list are undoubtedly the indispensable "pioneers" in this new wave of going global.
EqualOcean has always been committed to connecting China with the world. We look forward to working with these leaders in the field of globalization to jointly explore industry opportunities and future directions under the new wave of going global!
